Marketing Minor
The Marketing minor allows students majoring in business or other disciplines to explore topics in various aspects of marketing, including digital and search engine marketing, consumer behavior, retail marketing, advertising, and marketing management. The Marketing minor requires successful completion of 18 credits in Marketing courses. These courses may fulfill major-area or open electives.
Best Fit Majors: Accounting, Business Management, Hospitality Management, and Sports Management
| Code | Title | Credits |
|---|---|---|
| Required Marketing Minor Courses | ||
| MK-101 | Marketing Foundations | 3 |
| MK-110 | Social Media Marketing | 3 |
| MK-201 | Integrated Advertising & Promotions | 3 |
| Elective Courses | ||
| Select three of the following: | 9 | |
| Art of Selling | ||
| Branding & Product Development | ||
| Entrepreneurial Marketing | ||
| Digital & Search Engine Marketing | ||
| Market Research | ||
| Global Marketing & Promotions | ||
| Consumer Behavior | ||
| Total Credits | 18 | |