Marketing Minor

The Marketing minor allows students majoring in business or other disciplines to explore topics in various aspects of marketing, including digital and search engine marketing, consumer behavior, retail marketing, advertising, and marketing management. The Marketing minor requires successful completion of 18 credits in Marketing courses. These courses may fulfill major-area or open electives.

Best Fit Majors: Accounting, Business Management, Hospitality Management, and Sports Management

Required Marketing Minor Courses
MK-101Marketing Foundations3
MK-110Social Media Marketing3
MK-201Integrated Advertising & Promotions3
Elective Courses
Select three of the following:9
Art of Selling
Branding & Product Development
Retail Management
Digital & Search Engine Marketing
Market Research
Marketing Management
Consumer Behavior
Total Credits18